Store
An evergreen, broader catalog experience for shoppers who want to explore the merchant collection.
See the Store productFor eyewear brands & retailers
Guide shoppers from discovery to a confident frame decision — while your team sees the intent forming across every Store and Campaign.
For brands & retailers · Catalog → Experience → Intent → Intelligence

The shopper journey
VisuTry brings the existing decision steps into one guided experience. Try-On is one capability inside the journey, not the whole product story.
Start with a fit, style, activity, or occasion.
Narrow the catalog to frames worth considering.
Preview selected frames on the shopper’s photo.
Review a shortlist side by side.
Favorite a frame or continue to the merchant product destination.
One catalog, multiple journeys
Both delivery modes use the same merchant catalog and shared shopper runtime.
An evergreen, broader catalog experience for shoppers who want to explore the merchant collection.
See the Store productA focused edit around a collection, fit, style, activity, or launch moment.
Explore CampaignsOwned distribution
VisuTry routes relevant intent from owned discovery surfaces into the right Merchant Experience without promising unverified traffic volume.
Editorial, intent-led edits across fit, style, and occasion.
Continue from a fit result into a focused frame direction.
Move from side-by-side review into more frame directions.
Continue a style direction into a point-of-view edit.

Merchant intelligence
The current Admin surfaces focus on observable shopper behavior and Experience performance — not unsupported outcome claims.

Static Admin intelligence proof. Detailed merchant surfaces remain protected behind authentication.
Sessions and engagement
Observable shopper signal
Signal 1Try-On and Compare activity
Observable shopper signal
Signal 2Favorites and product clicks
Observable shopper signal
Signal 3Experience-level performance
Observable shopper signal
Signal 4Source and surface attribution
Observable shopper signal
Signal 5Shopper intent signals
Observable shopper signal
Signal 6Proof without overclaiming
Use the current shopper runtime as the proof point. Live merchant surfaces and Reference demonstrations are labeled separately.
Live Merchant Experience
Explore Luna Optical’s live hosted Store and the shopper journey it supports.
Open Live StoreReference Experiences
Review focused Campaign demonstrations built from publicly available catalog information.
Open Reference CampaignReference Experiences are VisuTry product demonstrations built from publicly available catalog information and do not imply a customer or partner relationship.
A practical launch path
VisuTry adds a guided shopping layer around your catalog. It does not replace your ecommerce platform or claim a checkout it does not own.
No ecommerce platform replacement required for the hosted Store path.
Catalog import
Bring a reviewed selection of active frames.
Brand setup
Set the merchant identity, provenance, and shopper-safe details.
Experience configuration
Shape a Store or focused Campaign from the shared catalog.
Launch
Share a hosted route through your existing channels.
Measure
Review intent and Experience-level signals in Admin.
Ready to make the catalog easier to choose from?
Bring a small collection, a clear shopper question, and the next decision you want to improve.
Talk to VisuTry