For eyewear brands & retailers

Turn your eyewear catalog into an AI shopping experience.

Guide shoppers from discovery to a confident frame decision — while your team sees the intent forming across every Store and Campaign.

For brands & retailers · Catalog → Experience → Intent → Intelligence

Shopper moving from a frame catalog into a guided eyewear experience

The shopper journey

A clearer path from first impression to shortlist.

VisuTry brings the existing decision steps into one guided experience. Try-On is one capability inside the journey, not the whole product story.

  1. 01

    Discover

    Start with a fit, style, activity, or occasion.

  2. 02

    Recommendation

    Narrow the catalog to frames worth considering.

  3. 03

    Try-On

    Preview selected frames on the shopper’s photo.

  4. 04

    Compare

    Review a shortlist side by side.

  5. 05

    Decide

    Favorite a frame or continue to the merchant product destination.

One catalog, multiple journeys

Store for continuity. Campaign for focus.

Both delivery modes use the same merchant catalog and shared shopper runtime.

Store

An evergreen, broader catalog experience for shoppers who want to explore the merchant collection.

See the Store product

Campaign

A focused edit around a collection, fit, style, activity, or launch moment.

Explore Campaigns

Owned distribution

Meet shoppers at the decision they are already making.

VisuTry routes relevant intent from owned discovery surfaces into the right Merchant Experience without promising unverified traffic volume.

Discover

Editorial, intent-led edits across fit, style, and occasion.

Face Analysis

Continue from a fit result into a focused frame direction.

Compare

Move from side-by-side review into more frame directions.

Style Explorer

Continue a style direction into a point-of-view edit.

Guided shopper experience with frame recommendation and comparison steps

Merchant intelligence

See what shoppers are trying to decide.

The current Admin surfaces focus on observable shopper behavior and Experience performance — not unsupported outcome claims.

Static merchant intelligence dashboard proof showing shopper signals and experience activity

Static Admin intelligence proof. Detailed merchant surfaces remain protected behind authentication.

Sessions and engagement

Observable shopper signal

Signal 1

Try-On and Compare activity

Observable shopper signal

Signal 2

Favorites and product clicks

Observable shopper signal

Signal 3

Experience-level performance

Observable shopper signal

Signal 4

Source and surface attribution

Observable shopper signal

Signal 5

Shopper intent signals

Observable shopper signal

Signal 6

Proof without overclaiming

See the product in real and reference contexts.

Use the current shopper runtime as the proof point. Live merchant surfaces and Reference demonstrations are labeled separately.

Live Merchant Experience

Luna Optical

Explore Luna Optical’s live hosted Store and the shopper journey it supports.

Open Live Store

Reference Experiences

AKILA · Statement Frames

Review focused Campaign demonstrations built from publicly available catalog information.

Open Reference Campaign

Reference Experiences are VisuTry product demonstrations built from publicly available catalog information and do not imply a customer or partner relationship.

A practical launch path

Start with the catalog you already have.

VisuTry adds a guided shopping layer around your catalog. It does not replace your ecommerce platform or claim a checkout it does not own.

No ecommerce platform replacement required for the hosted Store path.

  1. Catalog import

    Bring a reviewed selection of active frames.

  2. Brand setup

    Set the merchant identity, provenance, and shopper-safe details.

  3. Experience configuration

    Shape a Store or focused Campaign from the shared catalog.

  4. Launch

    Share a hosted route through your existing channels.

  5. Measure

    Review intent and Experience-level signals in Admin.

Ready to make the catalog easier to choose from?

Start with a focused pilot.

Bring a small collection, a clear shopper question, and the next decision you want to improve.

Talk to VisuTry