VisuTry Platform

The system behind every VisuTry decision experience.

VisuTry connects merchant product truth, shopper-facing Experiences, a shared decision runtime, merchant operations, and Commerce Intelligence without replacing the merchant’s core commerce stack.

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VisuTry platform visual showing one eyewear catalog powering Store and Campaign experiences

Platform architecture

One catalog foundation. Shared capabilities. Multiple Experiences.

The platform separates merchant product truth from how it is presented. Store and Campaigns reuse the same catalog foundation and decision capabilities while preserving their own shopper context.

01

Merchant catalog

02

Experience configuration

03

Shared decision runtime

04

Decision Result + Merchant Actions

05

Commerce Intelligence

Catalog foundation

Keep product truth merchant-scoped and reusable.

VisuTry uses reviewed frame data to power shopper-facing Experiences without trying to become the merchant’s primary catalog or commerce system.

Catalog onboarding is assisted and reviewed in the current Pilot workflow.

Shared decision runtime

Build the decision capabilities once, reuse them across Experiences.

Recommendation, Virtual Try-On, Frame Compare, Decision Result, and Merchant Actions form a shared runtime. Store and Campaigns can use that runtime differently without creating separate feature stacks.

Experience model

Store and Campaigns are sibling experiences, not a hierarchy.

A merchant can run only a Store, only Campaigns, or both. Each Experience has its own context and product selection while remaining connected to the same merchant foundation.

Campaigns

02

Focused experience for a specific audience, source, collection, or intent.

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Merchant Workspace

Operate the system from one merchant-facing control surface.

Merchant Workspace connects setup status, Store, Campaigns, and merchant operations to the shopper-facing Experiences without exposing internal platform complexity.

VisuTry Merchant Home workspace showing shopper outcomes, Store status, and live activity using Local reference data

Platform resource

Go deeper on the retail decision model.

Read the practical white paper covering the decision journey, shared-device retail, deployment, and pilot-to-rollout model.

8-page PDF

AI Eyewear Decision Experience for In-Store Retail

An eight-page product and deployment overview covering the guided decision journey, shared-device retail, continuity, deployment, and pilot-to-rollout.

Read white paper

Founding Merchant Pilot

Start with a focused 30-day test.

Use your real frames, one hosted Experience, and observable shopper intent before making a larger commitment.

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